Whenever my mom and I are together, one of our favorite things to do is take a walk along the beach. During one of those walks, I brought up an idea I’d been toying with: creating my own swimwear.

I grew up on the water, so I’ve spent plenty of time in swimsuits. Finding one that fit how I wanted was another story. I’d always wanted to build my own business, and I started wondering if I could create what I couldn’t find. Swimsuits that fit better, made with recycled plastic.

My mom’s response? “So why not do it?” So I did.

Then I bought a bracelet. And immediately took it apart. 

As Siren grew, people wanted a way to support the brand even if they weren’t shopping for a swimsuit.

My mom and I bought glass bead bracelets, and I became obsessed. Within an hour, I’d purposely broken mine apart to figure out how it was made. Back at our hotel, I tracked down everything I’d need to make them myself. My family headed to dinner, and I promised I’d meet them once I’d seen my idea through. ADHD hyperfocus, anyone?

I designed the first six sea animal bracelets and ordered all the beads and supplies to be delivered
home, even though I wouldn’t be back for another two months.

My mom thought I was crazy. Which, honestly, is fair. But this particular idea worked out.